Is ‘digital branding’ just a fancy buzzword? Or is there more to it than boardroom-speak? Businesses invest countless hours and thousands of dollars in the hopes of building a strong brand image. Companies already practicing this know just how much of their success hinges on their brand, and how it…
Airlines are part of the service industry, competing to offer the best experience of several similar competitors. As such, marketing including an airline advertising strategy, social media, and other programs can make the difference between gaining customers or losing out to other airlines. To attract the most customers and generate…
In today’s digital market, a strong brand image is essential to stand out from the competition. It’s reflected in every aspect of your business starting with your mission statement and going beyond customer service to bring you success. You must nurture the relationship with your customer base, bringing in new…
To run a successful marketing campaign in today’s market, aviation companies have to think past the print ads and brochures of the past. Instead, they should start thinking digital. Modern airline marketing and management include a broad spectrum of strategies from web design and content marketing to social media, blogging…
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