In this modern, technology driven world, marketing is an essential aspect every business must practice in order to get a fair share of a highly competitive market.
To make it work, innovative marketing is a must. It enables businesses to attract the attention of consumers. Airlines should develop new marketing tactics for advertising in the airline industry in order to excel in a competitive market.
If you are a manager or owner of an airline business, you desire to own a big slice of your industry’s market. To achieve this, you need to focus on finding the right marketing strategies.
Here are five proven advertising strategies you should consider for your airline business:
Connect with Customers on Social Media
Reaching out to people on social media is not just meant for friends. Business managers have realized that social media is a huge market waiting to be served. Where there’s people, there’s business. Companies including airlines join social media for a variety of reasons. They use it as an extension of their customer service, provide updates about promotions and update customers about the company’s latest happenings. This is not airline industry advertising in the traditional sense, but a social media presence works to keep your business in front of your target customers.
Offer Loyalty Programs
You may offer loyalty programs to encourage customers to come back for repeat business. Use this to get ahead of other airlines that charge uniform fares for identical trips. This should give you a bit of an advantage. Another way to win customer attention is to make passengers earn a number of points or reach a certain tier status to qualify for perks such as seat upgrades, complimentary Wi-Fi, passes to airport lounges, free alcoholic drinks, discounted parking, and even free flights. A loyalty program encourages members to stick with your airline to earn benefits.
Focus on Your Existing Customers – Offer Distinctive In-Flight Perks
Like businesses in other industries, airlines should focus on their present customers. You must be able to provide them with a fantastic passenger experience that can give them an urge to come back.
How will you do it?
Well, first, you can provide them with an entertaining in-flight experience by allowing them to watch TV shows or movies on flights and providing them with a speedy internet connection. You may also give them more legroom or charge fewer ticket fees to them for their loyalty.
Focus on your present customers and win their loyalty! Give them a memorable experience and they’ll be happy to recommend your airline to friends – for free.
Create a Social Impact
Any business that can create a positive impact on its target audience is will be able to win a special place in the heart of its customers.
How will you do it? The simple answer is to help people and make them feel that your company is doing something for the betterment of society. This appreciation can turn into trust which is a marketing attraction.
People patronize products or services because of trust. Some will even go further by recommending your company to their friends which is free airline industry advertising for you.
Leverage the Power of Influencers
Influencer marketing is becoming a popular marketing strategy in the virtual market. An influencer is often a social media personality who is trusted and followed by thousands of people on social media platforms like YouTube, Facebook and Twitter. People follow influencers because of their knowledge and authority on a particular subject and they love the latter’s advice and solutions. Boost your reach in the market by working with an influencer who knows your business, understands the value and sees the benefits of using your airline services.
When advertising in the airline industry, you must move up from the traditional magazine and television platforms to the modern digital approach. The virtual market is a huge marketplace where people from all walks of life converge. Make sure that you’re doing it right with the assistance of Aerospace Marketing!
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