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The Customer Experience: A Make or Break for Airlines

By | Customer Service | No Comments

As with any business, excellent customer service boosts your brand’s reputation. Great reviews from your previous customers can increase the likelihood of others trying out your products and services. Since airlines basically charge the same one way or another, prices are easy to compare. The basis for choosing an airline then becomes about which one has a better customer experience.

An aviation advertising agency can easily help your business gain a competitive edge over your competitors through clever marketing strategies. These marketing strategies should feature the customer experience, and how flying with your airline adds value to your customer’s journey.

In this digital world, it is important that you stay up-to-date with the latest industry trends and product innovations that would benefit your business. Then, you need to learn how to market your business creatively to reach and engage with your potential clients.

Increase your revenue margins through optimal customer service across every channel. That being said, here’s a brief enumeration and an explanation of how customer experience affects airlines.

You’re selling the journey, not just the ticket. Make it count.

Your first touchpoint with a customer should not only begin after they complete a booking. It can begin as early as after they reach your page and browse through your content. A well-timed email or advertisement can be the difference between a transaction and an experience.

If you know someone is interested in your service, do everything that you can to make your service more attractive. It can be through perfectly timed promos and other ads, or it could also be through follow-up content via email.

Helpful resources such as itineraries, fun facts about favorite tourist destinations, and local restaurant recommendations can really help set your business apart from other airlines. A great aviation marketing company can easily help you sell the journey by letting your potential customers know about your top-selling points. This can include both offline and online features.

“Proactive” beats “reactive” service in a crisis.

Proactively manage your customer’s expectations. Air travel is subject to unexpected delays and disruptions like bad weather, air traffic control, and technical hitches. Notify your customers in advance about what they should expect while traveling with you to lessen the brunt of their anger once a mishap does occur.

Crisis points should be addressed and trained professionals should be prepared to answer each question patiently. Make sure that your customer service representative and the bot on your website says the same thing in terms of managing conflict.

Lastly, find a way to let your customers get a single view of the situation. How you react in a crisis can make the difference between a dream holiday, and a nightmare one.

Customers crave more.

Customers today are good at sourcing travel information and accessing data anywhere, whether online, in-app, or over the ticket counter. Airlines must work to combine these channels to create a seamless, consistent and differentiated passenger experience. They should also capture and retain travelers by offering new and relevant opportunities.

When you make offers your customers can’t refuse, whether through discounted flights or other promos and deals relevant to their interest, it is highly likely that they will become a returning customer.

Ultimately, customer experience can make or break an airline. You should merge your efforts so you’re serving your customers better online and offline. Boost your outreach efforts and offer the best deals with the help of an aviation advertising agency, and make your customers feel like a valued part of your business.

For all your aviation marketing and aviation needs, visit Aerospace Marketing Group! We will work with you to take your business to the next level. Call (561) 279-4660 now

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Practical Tips for Marketing Your Brand at an Aviation Trade Show

By | Advertising, blog, Marketing | No Comments

Taking part in an aviation trade show can result in either of two things: Get your brand known to potential customers or lose everything you invest on it – your time, money and effort due to poor planning or execution.

Exhibiting in a trade show is no easy walk in the park. It requires a significant amount of money, time and manpower to get things done properly. But before you decide to join one, you must first know what’s in it that can benefit your business. This will serve as your goal and justification for the time, money and effort you are about to invest in it. Here are some of the salient benefits of attending an aviation trade show:

  • It can give you an opportunity to personally meet vendors, customers, and associates
  • It can give you the opportunity to generate lots of leads, sales and contacts in just a matter of days
  • It gives you the opportunity to showcase your brand to your target market
  • It gives you the chance to “spy” on your customers and learn how they market their products

There are really a lot of good reasons why you should invest in an aviation trade show. If you want to take part in it, you should divide your participation into four stages. This can help you to organize yourself strategically and make the most of it.

Devise a Plan

  • Identify the trade shows that are the best fit for your aviation business.
  • Determine at least three strategies that can make you generate quality leads.
  • Devise at least three strategies that enable you to convert leads into sales.

Once you have identified the trade shows you want to take part in, you need to master your planned strategies. This will help you to ensure flawless execution and get the best possible return on your investment.

Set Goals

Before entering the trade show, do these things:

  • Set Goals – Determine the number of meetings, and sales you need to make to consider your participation a success.
  • Promote Your Participation – Be sure to feature your trade show participation on your website and social media pages. Use all means like sending emails to customers and distributing press releases to let your customers know that you are showcasing your products in an aviation trade show. Seek the help of professionals to highlight your participation in airline trade show services on your website.
  • Schedule Advance Appointments – Reach out to your business contacts including customers and vendors who are attending the show and set appointments with them in advance.

Attract Visitors

Do these things during the show:

  • Attract Attention – Make people notice you and draw them to your booth. Make a live demo or multimedia presentation to engage visitors. Making a special offer or hiring an entertainer can also serve to attract people’s attention. Just make sure that all your presentations are relevant to your business.
  • Assign Knowledgeable Staff to Your Booth – During the show, your booth can become a place where customers and potential clients will ask questions pertaining to your products or business. That said, it is imperative that you should assign someone who can answer questions.
  • Capture Contact Information – You should keep track of people who visit your booth during the trade show. They are potential customers who can engage with your business now or in the coming days.
  • Explore – Take time to explore your surroundings and take note of what’s new or interesting. There’s a lot to learn during an aviation trade show – even from your own competitors.

Track Leads

Do these after the show.

  • Follow-Up on Leads – Making follow-up on leads when the show ends should be a part of your aviation trade show marketing You should have these ready for sending before the end of the show. Time is of the essence in events like this, as potential sales can get lost when you allow time to pass before sending follow-up materials.
  • Make an Assessment of the Event – Once the trade show is finished, do an assessment of the important aspects of the event, and solicit feedback from your staff and if possible, people who attended the event. This will give you an idea which strategies had the most impact. Use this information as a basis for your strategic plans for upcoming shows.
  • Track Leads – Track leads to determine how many of your leads became customers and to know the volume of trade show generated sales. Compare your sales against your total trade show costs to see if the trade show is providing value to your business.

Make your presence felt in the digital world. Promote your participation in aviation trade shows with help from Aerospace Marketing. We’re one of the best marketers of airline trade show services today.

Call us at (561) 279-4660

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How Mobile Responsiveness Can Greatly Affect an Airline Business

By | Mobile Marketing, Mobile Responsiveness | No Comments

Almost everyone is reliant on their mobile phones when traveling. Before you can even step inside an airport, you will notice its use when you see people presenting their flight itineraries using only their mobile phones. This is the very reason why any aviation advertising agency will advise airlines to regularly look into and improve their website design and responsiveness. All the more reason to do so because Google is now doing mobile-first indexing.

Content is king, but when a website is not mobile-friendly, it can significantly affect an airline’s reputation and quality of service. This is why aerospace marketing as an industry has evolved dramatically in the last few years. If you run an aviation advertising agency, changes and improvements need to be made. Mobile responsiveness has now become a huge factor in providing the needs of customers today.

With this in mind, what effective aerospace marketing strategies can be implemented? How can airline companies improve their website’s mobile responsiveness?

Checking in using apps

More and more airlines in the world now have mobile applications that serve Android, iOS, and Blackberry devices. People can now skip the lines and save time by checking in using the mobile app. These apps allow users to manage their bookings, retrieve their flight information, and check-in when it is already available.

Mobile boarding passes

Some airlines around the world now use mobile boarding pass functionality. It is easier to keep track of so long as you have your mobile phone with you. Users can also save time by skipping the queue.

Loading time

As a general rule, airlines should aim for a maximum 3-second mobile load. Beyond that, users will start to get frustrated. The loading time is a significant factor that needs to be prioritized when one wants to improve their website’s mobile responsiveness.

Easy Access to Interface Actions

People always want the highest quality of customer service from airline companies. One way of doing this is by making interface actions such as online support or sales chat easily accessible to them. Other interface actions include social share links, maps, click to call, and one-stop checkout. Make these actions easier with just a tap of a finger. This will benefit not only users but also airline companies. Since people are now mobile reliant, human assistance is less needed.

Contact Aerospace Marketing at (561) 279-4660 or (561) 279-4699 and let us work with you to achieve all your aviation and aerospace objectives!

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8 Effective Digital Marketing Strategies for Your Aviation Business

By | Digital Marketing, Marketing | No Comments

With an estimated 21,500 business aircraft and 13,500 private jets, the United States is undoubtedly the global market leader in the aviation industry.

This staggering number is an indication of a booming business and market domination. But it can also mean one thing – added competition. For the stakeholders of the American aviation industry, it’s time to adopt better aviation marketing strategies – or be left behind to make the best of what’s left in a shrinking market.

As an industry synonymous with advanced technology, forerunners of the aviation business must stay up to date with the latest marketing trends – by going digital. Click here to learn more.

Many companies are already interacting with their audiences in the digital realm, but most entities in the aviation industry are lagging behind in this field. In fact, lots of aviation professionals are still naive about internet marketing. After all, who cares to reevaluate a marketing strategy if they are able to sell $60 million jets with conventional marketing strategies?

Aviation companies must start to upgrade from slow word-of-mouth marketing to the super fast digital aviation marketing approach which works to make your business visible in both the real and virtual markets.

Here are 8 digital marketing strategies you can use to take your aviation business to a higher level:

Make Your Website Visible to Search Engines

Let’s face it. We are in the age of information technology. As a business, you need to be visible in the virtual market. To make this possible, you need to be visible to search engines through an effective search engine optimization (SEO) strategy.

As far as internet marketing is concerned, your website is your most important asset. With that said, you must by all means possible make your site appealing to the search engines. You can do it by following the basics: Do keyword research and use strategic keywords to create relevant content. This should work to improve your search rankings and boost your chances of getting clicks.

Marketing in a magazine is not bad. In fact that’s what our industry has used for decades. But it can only reach people who have the magazine at hand. Marketing your business on the internet makes your aviation business visible to everyone. Just make sure that your SEO works effectively by asking a professional aviation marketing service to do it for you.

Create Engaging Landing Pages

The main role of SEO in online marketing is to get people to visit your website, but that’s not the end of the process. The real purpose of having visitors on your site is to convert them into customers. With that said, you should create landing pages that emphasize your product as a solution to specific problems – and convince visitors to take a specific action through a highly noticeable Call to Action button.

Make your landing pages crisp, informative and not text-heavy to hold the interest of your visitors. Additionally, make sure to build landing pages with one ultimate purpose: to maximize user experience and drive sales. Make this happen with the help of experienced providers of aviation marketing services.

Increase Social Media Presence

Social media has an increasing influence not only in the lives of private individuals but the entire digital market. It is in fact, used by almost everyone including your present and target customers. What’s more amazing about social media is: It is used by people of all ages.

Social media allows you to reach out to and interact with netizens from all walks of life. You only need to be present and active in major social media platforms like Facebook, Pinterest, Instagram, YouTube, and Twitter to connect with an audience.

Start Blogging

A blog is an important component of your company’s website. It works to keep your site fresh with new content that attracts search engines, and helps to provide visitors with fresh information. A blog can give visitors a good reason to visit your site more often. Just make sure to keep your blog pages updated with at least one blog post per week to keep people coming back. Having a fresh blog post can also give you a good reason to post on social media.

Build Email Lists

An email address is like a cell phone. It is something almost everyone has. According to a survey, 72% of people use email as their preferred method of business communication.

Soliciting email addresses from site visitors shouldn’t be hard if your website is equipped with highly convincing landing pages and effective calls to action.

Some businesses underestimate its capabilities, but email marketing is actually an effective way to connect to your existing and targeted customers – and drive sales. Just make sure that you are able to send messages of a more personalized note and tone by segregating your email lists into groups.

Optimize Your Site for Mobile

The advancement of technology has a huge influence on the way people connect and communicate with the market. Smartphones have dominated the current market. People everywhere have their eyes pinned on the internet from mobile devices wherever they are. It is an opportunity that you need to recognize and grab as a marketer. Just make sure to tailor your website for mobile to enable your prospects and customers to access your site without a glitch as it can prompt them to leave your site in an instant.

Communicate with Your Visitors through Live Chat

Good communication is the framework of marketing and communicating with visitors in real time allows you to know what your visitor wants. It also allows you to make them learn more in an instant. This can help to boost user experience and promote customer satisfaction. You don’t have to wait for your visitors to send you an email when you can speak to them right here and now.

Leverage the Convincing Power of Digital Ads

There are many ways to promote your products in the market, and some of them are even free. Services like promoting a product on social media, or updating a website or blog with new key phrases can be obtained for free, yet these are able to deliver results. As a marketer, you should have a marketing budget. Why not spend some of it on digital advertising rather than spend it all on billboards, print ads and radio commercials?

Digital advertising, especially on social media platforms is the future of marketing. It can really help you to establish a connection with the right audience.

As an industry, aviation is the perfect example of remarkable technological advancement. But if you look at it from a marketing point of view, you’ll be surprised to learn how it hasn’t really evolved.

Take advantage of digital marketing solutions with the help of Aerospace Marketing Group. We are a leading provider of aviation marketing services in Florida with years of experience.

Call us at (561) 279-4660

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The Benefits of Social Media Marketing for Aviation

By | Advertising, Marketing, Social Media | No Comments

Statistics show that global online travel sales are projected to reach almost $800 billion US dollars in 2019 and are expected to grow by another $100 billion next year. Aviation companies need to maximise online sales revenue by migrating to the digital market, especially with ever-changing customer behavior.

If your aviation company still using traditional marketing techniques like television and print, it’s about time you leave those old trends behind. You need to keep up with the current trends in the industry or risk getting overtaken by competitors. This is why digital marketing and aviation social media marketing in particular is critical to reach not just your loyal customers but new customers as well.

Here are some of the benefits of aviation marketing on social media platforms:

Improved Online Presence

In 2016, there were 4 million smartphone travel bookers and 34.5 million tablet travel bookers. One of the current trends in digital marketing for aviation is maximizing online presence to match the needs of increasing travellers all over the world who are constantly on their mobile phones, tablets, laptops and personal computers.

Connect and Engage Directly with Customers

If you want to make an impression in the minds of travellers and strengthen your brand, aviation advertising on Facebook is effective for its personalized marketing. You can interact with actual real users and collect data from them directly – what they like, dislike, etc. This helps you identify what specific content you can customize and personalize for them.

Making Your Advertising More Creative

Maximize your brand and create lasting impressions with videos, stories, photos and other content that you can showcase on social media. You can use Q&As, surveys, behind the scenes footage, testimonials and contests. Human interest stories are powerful if you can use them to move your audience. Traditional advertising through print, TV and billboards are very limiting but social media presents a whole new world of possibilities.

When it comes to aviation social media marketing , Aerospace Marketing is your go-to online marketing agency. Aside from marketing and advertising on Facebook and other social media platforms like Twitter, Instagram, Pinterest, and LinkedIn, Aerospace Marketing also engages in SEO services, Web Development and Design, Adwords and Inbound Marketing. As a social media specialist for the aviation industry, we  believe that online presence is essential in promoting your business.

Call us today to find out how you can increase your web presence, client numbers, and overall sales.

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3 Indispensable Roles Social Media can Play in Aerospace Marketing

By | Social Marketing, Social Media | No Comments

Some people in the marketing industry don’t believe in the importance of social media in the aerospace industry simply because aerospace companies only do business with airlines, governments and armed forces. If you analyze the statement, it does imply that because aerospace companies don’t use social media, then they’re not using it in their marketing systems.

This is a total misconception. As we all know, aerospace is a technology-driven industry and the people behind it are aware that the latest marketing strategies involve digital technology. Additionally, everybody is using social media everywhere nowadays, including people at the top of giant aerospace corporations and government offices.

Here are three things that make social media an important player in the aerospace industry:

1. Social media can serve as an aerospace company’s hub for News and Information

Social media isn’t just a virtual place where people connect to each other. It’s also serves as a center for news and information where most people go in order to scoop events in real time. Social media outlets like Facebook and Twitter feature news regularly and allow their members to interact with each other.

Airline trade shows or aviation trade shows for example, are important events in the industry. With help from social media, aerospace companies can spread the news to a larger audience.

Today, more people get their news from the internet than from newspapers. People who want to know about a company’s latest events can go right into the firm’s social media page to get that information. On the other hand, persons who subscribe to the company’s social media page will automatically receive the company’s updates via their news feeds.

2. Social Media can give customers a behind-the-scenes perspective

Social media isn’t just a news and information hub. It can also provide a behind-the-scenes look into the framework of what airline companies do day to day. Social media can also help to inform the public about your company’s unpublicized humanitarian or community efforts.

3. Social media helps to make people aware of an aerospace company’s valued causes.

Every company, regardless of the industry they’re engaged in, have beliefs and causes that they value especially if those have something to do with their brand or their target market. One of the most critical issues that concern aerospace companies is the environment.

With the increasing global concern of the environmental effects of global warming and air pollution, aerospace companies should strive to address this concern by mitigating their aircraft’s environmental impact on the environment. They can do this by lowering their carbon emissions and through active participation in reforestation and other environmental health projects. Airline companies can do their part in raising public awareness via their social media pages.

Social media is a great platform for building your aerospace company’s public image. It can also help to change the public’s perception of your brand.

As a stakeholder in the aerospace industry, you must make your company visible on social media. It’s an effective way to let people know that your company is not just doing business for profit but also doing what it can to make our world a better place to live.

Reach out to your audience easily by way of social media. Let Aerospace marketing do the work for you.

Call us at (561) 279 – 4660.

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Web Design Tips for the Aviation Industry

By | Web Design | No Comments

Having online visibility is important for any business. According to Forbes, it’s vital to position your brand and organisation online with a strong, professional website. A company’s website is a powerful marketing tool that can help you gain competitive advantage in your industry. In the Aviation industry, it is important to develop a website that will help set your company apart from competitors, get more leads and prospects, promote your products, increase sales, create brand awareness, enhance brand image and provide a medium to improve customer service.

When it comes to aviation website design,  it is crucial to gain the trust and interest of both existing and potential clients. In this Business 2 Business industry, aerospace web sites should be easy to navigate and up to par with competitors. Don’t confuse or frustrate your potential customers with complicated navigation and too many distracting elements. Make sure your visitors can find what they need on your website in two clicks or less.

Here are some other useful web design tips for your company:

1. Use Photos

Dazzle your customers with stunning photos of your products. Hire a professional photographer to take pictures that you can use on your website. When it comes to aerospace website design, let customers see behind the scenes photos of your aircraft and parts as well as actual finished products.

2. Provide Regular Updates

Give your potential buyers up-to-date information that showcases your company. Aviation manufacturers must always put their best foot forward and constantly showcase any type of publicity, news, events, awards etc. Not only does this give your company credibility and boost its track record, this also shows visitors that the website is well-maintained.

3. Make Information Accessible

Aviation companies must always provide easy-to-download PDF copies of your product brochures for potential customers. Not all buyers have the time to visit the office or factory for marketing and sales materials. With a click of a button they can simply access it online. A good way to build a customer database is to give these brochures to visitors who provide their email addresses or subscribe to a newsletter.

4. Educate Through Content

Give your visitors interesting content that they can read and learn from. Not only will this educate potential buyers in the aviation industry about your product offerings, it will also provide them with informative material that they can share.

Build a website that your company can be proud of with Aerospace Marketing, your go-to agency for aviation website design. We will work side-by-side with your organization to create a perfect website or even redesign your existing one into a sleek, modern and easy-to-navigate site that will attract more customers to your business.

Call us today at (561) 279-4660!

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SEO Tips to Maximize Your Online Marketing Plan and Increase Website Traffic

By | blog, SEO | No Comments

SEO stands for Search Engine Optimization which involves increasing the quantity (number of people) and quality (the right people interested in your products/services) of visits by your target market and consumers to your website through organic search engine results. Your goal is to be on top of the page of the search engine results every time.

Aviation is a very niche market but with the right marketing strategy for aviation SEO, you can be assured of results and grow your company/business presence on the Internet. Here are some tips to maximize your online marketing plan and increase the number of visits to your website:

1. Use the Right Keywords

Before embarking on an SEO for aviation campaign you need to anticipate which words you want to highlight that cover aviation topics related to your business. It is important to acquire high-ranking placement of keywords that are important and related to your business on Google and other search engines

2. Create Relevant Content

Your website needs to provide quality information especially in the blog section. The content on your site needs to assert your authority and knowledge on the subject. Experts suggest coming up with new blog posts, videos, infographics, and easy how-to guides that are relevant to your target market.

3. Integrate Social Media PagesKeep in touch with your audience by linking your site to relevant and useful social media channels like Facebook, Twitter, LinkedIn etc. Having an active presence on social media is an effective way of maximising aviation SEO and improving your online presence.

4. Optimize for Mobile

Most of your customers are on their mobile phones and tablets. You need to make sure that your website can be easily opened on the go by your clients and potential customers.

When selecting a marketing company with experience in the digital field, make sure you choose an aviation SEO specialist.

Aerospace Marketing is your go-to online marketing agency for SEO for Aviation. Our highly-skilled and professional team will help get your business the online recognition it deserves by attracting more traffic to your website. We will review your site and provide tailor-fit and customized recommendations based on SEO best practices. Through SEO, we will apply creative and effective strategies that are tailor-fit to your company with the end result being an  increase in the number of visits to your website from potential customers.

Contact us today at 561-279-4660!

How to Maximize Social Media For Airline Marketing

By | Social Marketing | No Comments

In a statement by the International Air Transport Association (IATA)‘s Director General and CEO Alexandre de Juniac, the demand for air travel is expected to double by 2037. He also mentioned that in order to meet passengers’ rising expectations and need for a more personalised experience depends on the airline industry’s ability to embrace digital transformation. According to Adweek, many airlines have invested large parts of their budgets in social media in order to keep up with public interest.

Traditional methods of attracting customers are no longer enough. Companies need to have a strong online presence that allows them to engage with and provide valuable and beneficial content to their customers. Here are some reasons why airlines should hire an aviation internet marketing company to create campaigns that maximize social media in today’s digital age:

  1. Your competition is already involved in social media and also very active too. Do not get left behind by other airline companies who already have a strong presence on Facebook, Twitter, Instagram and LinkedIn.
  2. The sooner you start, the sooner you can connect with potential customers. This means more potential to increase brand recognition and improve brand loyalty.
  3. Social media campaigns do not cost as much as traditional media such as expensive television commercials, billboards and even radio. A tech savvy and experienced aviation marketing company will be able to launch a campaign that will not only cost less but reap more benefits to your brand.
  4. Social media gives you real-time customer insights, which allows you to take action immediately and provide them with the exact information and service they need in the moment.

Airlines and other companies in the aerospace industry need to effectively utilize social media. This is best achieved by collaborating and partnering with an aviation marketing company that recognizes how social media marketing has become one of the most important elements of promoting a business in these modern times.

Aerospace Marketing Group is an aviation internet marketing company that specialises not only in Social Media but all aspects of online marketing including SEO services, Web Development and Design, Adwords, and Inbound Marketing with the end goal of increasing your web presence, client numbers, and overall sales. Aerospace Marketing will help get your business the recognition that it needs—and deserves.

Call us today at 561-279-4660 and let’s start building your online presence!

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How to Maximize Media to Promote Aviation Companies

By | Advertising, Marketing | No Comments

According to Forbes, the aviation industry has grown rapidly over the past 2 decades. Passengers have increased from 1.467 billion annually in 1998 to 3.979 billion in 2017, according to statistics from the International Civil Aviation Organization. The International Air Transport Association has also forecasted that the number of airline passengers will balloon to 8.2 billion in 2037, based on industry growth rates.

With this magnitude of passengers and potential customers, the airline industry is extremely competitive. There are thousands of companies offering the same service and product offerings competing for the same customers. Now more than ever, marketing in the aviation industry has become essential in order to rise above the competition. The majority of airlines have explored different marketing communication strategies to promote their brand, build awareness for their offerings and attract customer attention. These airlines have either invested in an in-house marketing department within the organization or outsourced the responsibility by hiring an agency that provides marketing consulting services for the aviation industry.

Strategies that are effective for marketing in the aviation industry involves identifying and choosing the right media channels that will be the most effective in reaching the airlines’ target customers or market. Aside from the traditional print, television and radio, airline companies need to maximize other types of media to market and advertise their brand including:

1. Social Media

Almost all brands across different industries have ventured into social media outlets like Facebook, Twitter, Instagram and others. Social Media brings brands closer to customers, giving them a direct connection and an open line of communication which can build closer relationships between airline companies and passengers. It’s a very convenient way to update customers on news, offer sales discounts and promotions and provide customer service and answer inquiries. Forbes Top Airline of 2019, Singapore Airlines has a Twitter account with 692K followers who engage with the brand everyday.

2. Events and Activations

A lot of airlines are also trying to incorporate their brands into customers daily routines. Some have events, pop-up booths at popular food festivals and sporting events. Travel expos have airline companies who hold contests, have models dressed as flight attendants giving flyers and promotional items. Even credit card companies offer airline-related discounts and freebies when you sign up with them. These events and activations are more effective in increasing the exposure for the airlines to a larger group of people while at the same time endearing them to customers.

3. Loyalty Programs and In-Flight Perks

Aside from the usual loyalty programs like miles and VIP perks, airlines need to come up with promotional activities that encourage passengers to book more flights with the same company when almost all charge the same fares and offer the same service. Whether its free flights, free upgrades, airport lounge passes, complimentary WiFi onboard, unlimited drinks or additional baggage allowance – unique programs and offerings can help to entice customers to choose a particular airline and stay loyal to it.

For marketing consulting services for the aviation industry, Aerospace Marketing Group has been helping aviation and aerospace companies gain exposure for more than 25 years.

Contact Aerospace Marketing today at 561-279-4660.