Statistics show that global online travel sales are projected to reach almost $800 billion US dollars in 2019 and are expected to grow by another $100 billion next year. Aviation companies need to maximise online sales revenue by migrating to the digital market, especially with ever-changing customer behavior.
If your aviation company still using traditional marketing techniques like television and print, it’s about time you leave those old trends behind. You need to keep up with the current trends in the industry or risk getting overtaken by competitors. This is why digital marketing and aviation social media marketing in particular is critical to reach not just your loyal customers but new customers as well.
Here are some of the benefits of aviation marketing on social media platforms:
Improved Online Presence
In 2016, there were 4 million smartphone travel bookers and 34.5 million tablet travel bookers. One of the current trends in digital marketing for aviation is maximizing online presence to match the needs of increasing travellers all over the world who are constantly on their mobile phones, tablets, laptops and personal computers.
Connect and Engage Directly with Customers
If you want to make an impression in the minds of travellers and strengthen your brand, aviation advertising on Facebook is effective for its personalized marketing. You can interact with actual real users and collect data from them directly – what they like, dislike, etc. This helps you identify what specific content you can customize and personalize for them.
Making Your Advertising More Creative
Maximize your brand and create lasting impressions with videos, stories, photos and other content that you can showcase on social media. You can use Q&As, surveys, behind the scenes footage, testimonials and contests. Human interest stories are powerful if you can use them to move your audience. Traditional advertising through print, TV and billboards are very limiting but social media presents a whole new world of possibilities.
When it comes to aviation social media marketing , Aerospace Marketing is your go-to online marketing agency. Aside from marketing and advertising on Facebook and other social media platforms like Twitter, Instagram, Pinterest, and LinkedIn, Aerospace Marketing also engages in SEO services, Web Development and Design, Adwords and Inbound Marketing. As a social media specialist for the aviation industry, we believe that online presence is essential in promoting your business.
Call us today to find out how you can increase your web presence, client numbers, and overall sales.