In this modern, technology driven world, marketing is an essential aspect every business must practice in order to get a fair share of a highly competitive market. To make it work, innovative marketing is a must. It enables businesses to attract the attention of consumers. Airlines should develop new marketing…
Taking part in an aviation trade show can result in either of two things: Get your brand known to potential customers or lose everything you invest on it – your time, money and effort due to poor planning or execution. Exhibiting in a trade show is no easy walk in…
Statistics show that global online travel sales are projected to reach almost $800 billion US dollars in 2019 and are expected to grow by another $100 billion next year. Aviation companies need to maximise online sales revenue by migrating to the digital market, especially with ever-changing customer behavior. If your…
According to Forbes, the aviation industry has grown rapidly over the past 2 decades. Passengers have increased from 1.467 billion annually in 1998 to 3.979 billion in 2017, according to statistics from the International Civil Aviation Organization. The International Air Transport Association has also forecasted that the number of airline…
Airlines are part of the service industry, competing to offer the best experience of several similar competitors. As such, marketing including an airline advertising strategy, social media, and other programs can make the difference between gaining customers or losing out to other airlines. To attract the most customers and generate…
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