According to an analysis by the International Air Transport Association (IATA), the decline in travel and demand for flights caused by the Coronavirus fear is going to cost the airline industry between $63 and $113 billion. To date there are no signs of the pandemic slowing down, and it’s hard…
In this modern, technology driven world, marketing is an essential aspect every business must practice in order to get a fair share of a highly competitive market. To make it work, innovative marketing is a must. It enables businesses to attract the attention of consumers. Airlines should develop new marketing…
Taking part in an aviation trade show can result in either of two things: Get your brand known to potential customers or lose everything you invest on it – your time, money and effort due to poor planning or execution. Exhibiting in a trade show is no easy walk in…
With an estimated 21,500 business aircraft and 13,500 private jets, the United States is undoubtedly the global market leader in the aviation industry. This staggering number is an indication of a booming business and market domination. But it can also mean one thing – added competition. For the stakeholders of…
Statistics show that global online travel sales are projected to reach almost $800 billion US dollars in 2019 and are expected to grow by another $100 billion next year. Aviation companies need to maximise online sales revenue by migrating to the digital market, especially with ever-changing customer behavior. If your…
According to Forbes, the aviation industry has grown rapidly over the past 2 decades. Passengers have increased from 1.467 billion annually in 1998 to 3.979 billion in 2017, according to statistics from the International Civil Aviation Organization. The International Air Transport Association has also forecasted that the number of airline…
Businesses are constantly working to keep up with industry trends to stand out and, ultimately, see their revenue rise considerably. Many strategies and campaigns try to get the word out about your aviation business, but considering the highly competitive aviation market, getting the right results isn’t as easy as it…
Marketing is just like a business. It all starts with a good strategic plan. In aviation marketing, you must use that plan to account for both customer demands and an ever-changing aviation environment. And to expand internationally, your aviation marketing company needs to create a truly effective plan using a…
Multiple carriers are offering expensive and innovative travel perks to their customers such as personal assistants, full-flat beds, and virtual reality on airplanes in an attempt to take airline marketing strategies outside the box. But are these amenities and perks what customers really want, and are they willing to pay…
Is ‘digital branding’ just a fancy buzzword? Or is there more to it than boardroom-speak? Businesses invest countless hours and thousands of dollars in the hopes of building a strong brand image. Companies already practicing this know just how much of their success hinges on their brand, and how it…
Recent Comments