Statistics show that global online travel sales are projected to reach almost $800 billion US dollars in 2019 and are expected to grow by another $100 billion next year. Aviation companies need to maximise online sales revenue by migrating to the digital market, especially with ever-changing customer behavior. If your…
Some people in the marketing industry don’t believe in the importance of social media in the aerospace industry simply because aerospace companies only do business with airlines, governments and armed forces. If you analyze the statement, it does imply that because aerospace companies don’t use social media, then they’re not…
Having online visibility is important for any business. According to Forbes, it’s vital to position your brand and organisation online with a strong, professional website. A company’s website is a powerful marketing tool that can help you gain competitive advantage in your industry. In the Aviation industry, it is important…
SEO stands for Search Engine Optimization which involves increasing the quantity (number of people) and quality (the right people interested in your products/services) of visits by your target market and consumers to your website through organic search engine results. Your goal is to be on top of the page of…
In a statement by the International Air Transport Association (IATA)‘s Director General and CEO Alexandre de Juniac, the demand for air travel is expected to double by 2037. He also mentioned that in order to meet passengers’ rising expectations and need for a more personalised experience depends on the airline…
According to Forbes, the aviation industry has grown rapidly over the past 2 decades. Passengers have increased from 1.467 billion annually in 1998 to 3.979 billion in 2017, according to statistics from the International Civil Aviation Organization. The International Air Transport Association has also forecasted that the number of airline…
Businesses are constantly working to keep up with industry trends to stand out and, ultimately, see their revenue rise considerably. Many strategies and campaigns try to get the word out about your aviation business, but considering the highly competitive aviation market, getting the right results isn’t as easy as it…
Marketing is just like a business. It all starts with a good strategic plan. In aviation marketing, you must use that plan to account for both customer demands and an ever-changing aviation environment. And to expand internationally, your aviation marketing company needs to create a truly effective plan using a…
Multiple carriers are offering expensive and innovative travel perks to their customers such as personal assistants, full-flat beds, and virtual reality on airplanes in an attempt to take airline marketing strategies outside the box. But are these amenities and perks what customers really want, and are they willing to pay…
Is ‘digital branding’ just a fancy buzzword? Or is there more to it than boardroom-speak? Businesses invest countless hours and thousands of dollars in the hopes of building a strong brand image. Companies already practicing this know just how much of their success hinges on their brand, and how it…
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